A small advisory and investment practice for founders and operators figuring out what's next. Run by someone who's been there — twenty years of building, one bootstrap-to-exit, and the ongoing experiment of doing it as a parent.
Most founders and operators we talk to don't actually need a new strategy. They need someone to ask the right question, push on the right assumption, or say the thing they're already half-saying out loud. Our job is to help you hear it.
We bring twenty years of building and operating to that conversation — the early days of digital advertising on Google and Yahoo, a company we bootstrapped through a recession and ran for twelve years before exiting, and a few acquisitions along the way where we integrated other teams and businesses into ours and grew into more than the sum of our parts. We've juggled what you're juggling, including the day-to-day of doing all of it as parents of young kids. We're not curious about it from the outside.
What's different now is leverage. We run Indica with focus and a deep stack of AI tools — which lets one operator with the right experience do the work that used to take a team. Research, modeling, drafting, pattern-matching across a portfolio. We lean on it heavily so we can stay close to the work and to the people we're working with.
A reflection of where our own portfolio sits today, and the sectors we tend to know well enough to be useful in. We're sector-flexible — what matters more is the founder and the situation.
Investing in better education paths and outcomes for underserved students, vocations, and communities across the US.
Medical device hardware, telehealth, and behavioral and chronic-pain management. Familiar territory in patient acquisition and DTC operating models.
Platforms protecting the modern enterprise — endpoint, identity, and the AI-governance layer now sitting on top of both. Direct positions and fund exposure.
From farm to shelf — marketplace infrastructure, AI-driven food quality, and supply chains that feed the world more efficiently.
Diversified exposure across private real estate funds.
DevOps automation, ERP, and the infrastructure layer that lets modern businesses run leaner and ship faster. Direct positions and fund exposure.
Most engagements start as one of these. They aren't products — they're shapes the conversation tends to take.
Sometimes the answer is closer than it looks. I help founders pressure-test the call they're already half-making — strategy, hiring, fundraising, whether to pivot or push.
For operators thinking about their second act, deciding whether to start something, or in the messy first year of building. Mostly questions, occasionally capital.
Open to board seats and advisor roles where the stage, sector, and chemistry are right. A few at a time, and only where I can actually be useful.
I don't pitch, prospect, or run a process. The relationships I'm in came through other relationships, and the conversations that turn into something real almost always start the same way — someone reached out because they were stuck, or curious, or wondering whether the thing they were thinking was actually crazy.
If that's where you are, the door is open. I'll respond to anyone who writes in good faith. I won't always be the right fit, but I'll tell you so honestly and try to point you toward someone who is.
I'm selective. A handful of engagements at a time, no more. Depth over volume.
I'm direct. Honest perspective, not flattery. The people I work with seem to value this.
I'm a real person. Two kids, a marriage, a calendar I'm trying to protect. I work the way I'd want my own advisors to work.
A few sentences is plenty. I read everything sent in good faith.